Wednesday, May 22, 2013

Comprehension: Spain's Jamon Iberico Fights for Recognition

More than 100,000 hams from black Iberian pigs hang in the cellars of Arturo Sanchez, near the north-western Spanish city of Salamanca. Known as jamon Iberico, or Iberian ham, it is one of the world's greatest delicacies. Now Spain plans to simplify the rules on labels of origin to boost sales, which are flagging in the country's economic crisis.


Watch the video and answer the questions below.  Decide if the statements are True or False.

1. The pure Iberian pig is given a large variety of things to eat.
a. True
b. False

2. Jamon Iberico is too expensive for a lot of Spanish people.
a. True
b. False

3. The new, simplified labelling will specify the breed of pig and what they were given to eat.
a. True
b. False

For transcript and answers see below.




Transcript and Answers
In these cellars hang a Spanish gastronomic treasure of more than 100,000 hams. They come from pure Iberian breed black pigs, fed almost entirely on acorns for two years. Known as Jamon Iberico, or Iberian ham, it will be salted and cured for about three years before being eaten in ruby-coloured, transparently thin slices. Jamon Iberico producer Arturo Sanchez has been in the business since 1917. 

"It is a ham with a much greater intensity in the mouth, much deeper; it holds the palate much longer. It has a more pronounced aftertaste, creating a flavour that is hard to forget.”

Spain's Jamon Iberico is a jewel in international cuisine. It can easily cost more than 100 euros a kilo. In an economic crisis, that's beyond the reach of most Spaniards. So producers are turning to exports. 

 "A few years ago our exports accounted for one or two percent of the total and now we're at 10 to 15 percent. The goal is to keep the momentum going and get to 20 or 25 percent within five or 10 years.

The number of Iberian pigs being reared has dropped almost 40 percent in the last three years to just two and a half million today. They've been hit by competition with ordinary pigs, which produce a blander but cheaper ham.  So to better promote their products and avoid fraud, the Spanish government wants to introduce new regulations and simplify the labelling. 

"We couldn't go into international markets with eight different types of ham because that would just create huge confusion among foreign consumers who would not be able to tell the difference between one product and the other." 

"It could be a positive change if they properly control the breeding and rearing, and explain to the consumer what he will be eating as a final product.” 

The new labels must explain how the pigs have been fed and specify their breed. Producers are dreaming of trotting into new markets, with Asia already in their sights.

Answers:

1. b
2. a
3. a

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